Lediga jobb hos H&M, Hennes & Mauritz

As Performance & Insights Lead, you will play a key role in shaping how Retail Operations in H&M measures and drives performance globally.

You will own and evolve our KPI framework, ensuring consistency in how performance is defined, tracked, and communicated across markets. Acting as the analytical centre of excellence, you will translate data into actionable insights that support decision-making, benchmarking, and continuous improvement across global teams and Sales Markets.

WHO WE ARE:

Commercial Development & Growth (CD&G) is a global function within the H&M brand and our ambition is to create a more seamless, inspiring and relevant experience for our customers. Together we develop, grow, and optimize all sales channels to elevate the H&M brand while enabling profitable sales and growth for our company.

Our function plays a key role in delivering on our brand plan through an elevated, inspirational, and relevant shopping experience that is centered around our product and provides competitive convenience for our customers.

In this role, you’ll report to the Head of Retail Operations.

WHAT YOU’LL DO

As Performance & Insights Lead, you will:

• Own the global Retail Operations KPI framework, including definitions, calculations, and logic.
• Ensure a consistent “one version of truth” across key operational metrics
• Measure and track benefit realization and ROI for new initiatives and implementations.
• Develop and maintain performance reporting tools, including store-related insights (e.g. Store Performance Application).
• Produce weekly and monthly performance packs, including trends, insights, and recommended actions.
• Translate data into clear narratives that highlight drivers, risks, and opportunities.
• Conduct market benchmarking to identify gaps, best practices, and improvement areas.
• Support markets with performance deep-dives and data interpretation.
• Maintain structured approaches to root cause analysis across markets.
• Partner with key stakeholders to ensure follow-up and action tracking on identified improvements.
• Drive strong data governance by ensuring KPI documentation and definitions are accurate and up to date

WHO YOU ARE

We are looking for someone who has:

• Relevant degree (e.g. Business Administration, Engineering) or equivalent experience.
• Experience working with KPIs, performance reporting, and data analysis in roles such as Controller, Business Analyst, Data Analyst or similar.
• Experience with BI tools (e.g. Power BI, Tableau) and strong Excel skills.
• Understanding of retail or store operations is a strong advantage.
• Strong analytical mindset with experience building or working with KPI frameworks
• Ability to turn complex data into clear, actionable insights
• High attention to detail combined with strong storytelling and communication skills
• Confident in working with and influencing multiple stakeholders across markets and functions
• Structured and proactive, with the ability to drive continuous improvement

This is a full-time position with a placement in Stockholm.

As Performance & Insights Lead, you will play a key role in shaping how Retail Operations in H&M measures and drives performance globally.

You will own and evolve our KPI framework, ensuring consistency in how performance is defined, tracked, and communicated across markets. Acting as the analytical centre of excellence, you will translate data into actionable insights that support decision-making, benchmarking, and continuous improvement across global teams and Sales Markets.

WHO WE ARE:

Commercial Development & Growth (CD&G) is a global function within the H&M brand and our ambition is to create a more seamless, inspiring and relevant experience for our customers. Together we develop, grow, and optimize all sales channels to elevate the H&M brand while enabling profitable sales and growth for our company.

Our function plays a key role in delivering on our brand plan through an elevated, inspirational, and relevant shopping experience that is centered around our product and provides competitive convenience for our customers.

In this role, you’ll report to the Head of Retail Operations.

WHAT YOU’LL DO

As Performance & Insights Lead, you will:

• Own the global Retail Operations KPI framework, including definitions, calculations, and logic.
• Ensure a consistent “one version of truth” across key operational metrics
• Measure and track benefit realization and ROI for new initiatives and implementations.
• Develop and maintain performance reporting tools, including store-related insights (e.g. Store Performance Application).
• Produce weekly and monthly performance packs, including trends, insights, and recommended actions.
• Translate data into clear narratives that highlight drivers, risks, and opportunities.
• Conduct market benchmarking to identify gaps, best practices, and improvement areas.
• Support markets with performance deep-dives and data interpretation.
• Maintain structured approaches to root cause analysis across markets.
• Partner with key stakeholders to ensure follow-up and action tracking on identified improvements.
• Drive strong data governance by ensuring KPI documentation and definitions are accurate and up to date

WHO YOU ARE

We are looking for someone who has:

• Relevant degree (e.g. Business Administration, Engineering) or equivalent experience.
• Experience working with KPIs, performance reporting, and data analysis in roles such as Controller, Business Analyst, Data Analyst or similar.
• Experience with BI tools (e.g. Power BI, Tableau) and strong Excel skills.
• Understanding of retail or store operations is a strong advantage.
• Strong analytical mindset with experience building or working with KPI frameworks
• Ability to turn complex data into clear, actionable insights
• High attention to detail combined with strong storytelling and communication skills
• Confident in working with and influencing multiple stakeholders across markets and functions
• Structured and proactive, with the ability to drive continuous improvement

This is a full-time position with a placement in Stockholm.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide?

Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry.

In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset.

WHAT YOU WILL DO

As part of our global SEO team, you will:

• Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online.
• Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store.
• Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations.
• Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences.
• As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results.

WHO YOU ARE

• 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus.
• Skilled at analysing and presenting data in a clear, actionable way for stakeholders.
• Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.).
• Strong Excel skills.
• Experience in joining and merging data sets and working with large-scale data.
• Has excellent communication skills verbally, in writing, and in presentations.
• Is fluent in English, both spoken and written.
• Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus.
• Experience working with Adobe Experience Manager (AEM) would be a plus.
• Experience working with Jira or similar task management platforms is a plus.

As a person, you are

• Methodical and organized, with strong attention to detail.
• A fast learner with a passionately curious spirit and a strong interest in continuous improvement.
• Strategic, customer-focused, and business-minded with a high drive for results.
• A connector and collaborator who builds trust and strong relationships.
• Comfortable taking initiative and thriving in a fast-paced environment.

Qualifications

-

Additional information

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program - HIP. Learn more about the program here.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment).

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.