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Veolia – Driving Ecological Transformation

Veolia is a global leader in environmental services, operating on all five continents with nearly 218,000 employees. The company specialises in water, energy and waste management, and develops and implements innovative solutions for decarbonisation, pollution remediation and resource recovery – supporting communities and industries in their ecological transformation.

Within Water Tech, a dedicated team of experienced professionals works to address the world's most complex challenges related to water scarcity, water quality, productivity and energy. Together, we strive towards a shared goal: to create a more sustainable future.

At Veolia, diverse perspectives are encouraged and valued. Joining us means you will be part of a network that makes a real difference – for society and for the environment.

About the role

Are you passionate about driving growth and innovation in wastewater treatment technology? We're seeking an experienced Product Manager to drive accretive profitable growth of the AnoxKaldnes MBBR technology portfolio, including MBBR, Hybas, AnitaMox, eXeno, and Cella.

In this dynamic role, you'll sit at the intersection of technology, market intelligence, supply chain, and commercial strategy, working closely with the Aerobic Wastewater Technologies Leader to define and execute the technology strategy.

Strategy & Innovation

• Curate and maintain the technology roadmap for the AnoxKaldnes MBBR portfolio
• Define and drive the innovation roadmap by identifying gaps and opportunities through market intelligence, customer feedback, and competitive analysis
• Monitor and analyze market trends, regulatory developments, and competitive dynamics to anticipate future technology needs
• Work closely with the Aerobic Wastewater Technologies Leader to define technology and business strategy

Commercialization & Go-to-Market

• Lead the commercialization of new technologies and offers, from core offering definition through launch and adoption tracking
• Develop and execute go-to-market strategies and launch plans
• Develop compelling marketing messaging and positioning for the technology portfolio; collaborate with marketing and communications functions to produce impactful marketing content and campaigns
• Champion new technology introductions and represent the portfolio at industry conferences, customer events, and technical forums

Cross-Functional Collaboration

• Work transversally across the organization—engaging with sales, engineering, R&D, marketing, communications, regional teams, and other business lines (EPP, MWIS)
• Collaborate with regions to understand local market needs and ensure global relevance with local applicability
• Establish and maintain relationships with key external stakeholders including customers, industry partners, research institutions, and technology collaborators
• Enable the commercial organization through training, technical content, and thought leadership

Business Operations

• Support the development of technology training and educational programs for internal teams and external clients
• Contribute to business planning processes, including annual strategic planning and investment prioritization
• Provide timely reporting and strategic recommendations to senior management
• Maintain accurate documentation of technology roadmaps, innovation pipelines, and commercialization plans

Education

• Minimum Master's degree in Chemical Engineering, Environmental Engineering, Chemistry, or equivalent professional experience
• MBA or business-related qualification is an asset

Professional Experience

• Minimum 5 years of relevant industry experience in water/wastewater treatment, including familiarity with biological treatment technologies (MBR, MBBR, MABR, BAF, or equivalent)
• Demonstrated experience in technology management, product management, or innovation management roles
• Experience developing and executing technology or product roadmaps
• Experience with commercialization of new technologies or products, including go-to-market strategy development
• Experience working in a matrix or transversal organizational structure
• Experience engaging with regional or global teams across multiple markets
• Experience with marketing strategy and technical communication

Language Skills

• Written and oral English proficiency required
• Other languages encouraged

Key Competencies

• Strong strategic thinking and analytical skills with the ability to translate market insights into actionable plans

• Excellent interpersonal and communication skills, with the ability to engage and influence stakeholders at all levels of the organization

• Ability to communicate clearly and concisely on complex technical matters to both technical and non-technical audiences

• Strong customer orientation and market awareness

• Self-driven, organized, and capable of managing multiple priorities simultaneously

Other Requirements

• Valid driving license (Category B)

Why join us?

Be part of a forward-thinking team focused on ecological transformation. Work with global experts in water treatment and contribute to environmental sustainability. If you join us you join a company that values knowledge sharing and personal development but most importantly you join a company where we pride ourselves on our friendly, open and collaborative atmosphere.

We can offer you freedom in return for responsibility. We are convinced that the right person for this job will have an exciting future!

Location: Based in Lund, Sweden .

Position: Full-time, Permanent

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Job Description

Are you ready to shape customer relevance at scale by leveraging data, insights, and automation to deliver highly personalised experiences at the moments that matter most?

As a CRM Automation Specialist, you will play a key role in designing, running, and continuously optimising our portfolio of automated and triggered CRM journeys.

This role goes beyond execution. You will actively help define how automation and lifecycle journeys drive conversion, retention, loyalty, and long‑term customer value. You will work hands‑on with journeys while thinking strategically about customer behaviour, lifecycle progression, and commercial impact.

Triggered communication is a key growth area for us, and in this role you will directly contribute to increasing its share of overall CRM value by strengthening always‑on journeys and improving their effectiveness over time.

In this role, you will:

• Build, operate, and continuously optimise automated, data‑triggered CRM journeys across email, push and other owned channels.
• Own the end‑to‑end lifecycle of CRM journeys: setup, testing, launch, iteration, and ongoing optimisation.
• Translate performance insights, test results, and customer behaviour data into clear optimisation actions that improve engagement, retention, and revenue.
• Support the evolution of our lifecycle and automation strategy, ensuring journeys drive long‑term customer value, not just short‑term results.
• Collaborate closely with local markets to adapt and localise global CRM journeys, improving relevance and performance while maintaining consistency.
• Strengthen loyalty and membership engagement by turning initiatives into relevant, timely, and value‑adding CRM experiences.
• Ensure high‑quality execution while safeguarding relevance, customer value, and brand consistency across markets.
• Actively explore new automation, segmentation, and personalisation opportunities to raise the impact of our always‑on CRM portfolio.

WHO YOU’LL WORK WITH

You will be part of our Global CRM team, working closely with CRM Strategist, Data Scientists, Creative teams, Marketing Technology, and platform partners, while reporting to the CRM Manager.

Together, you will ensure that our always‑on journeys and CRM communications work together to deliver impactful, customer‑centred experiences that support both engagement and commercial growth across our owned channels.

WHO YOU ARE

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.

You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.

We believe you have:

• A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field.
• 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.
• Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar.
• Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value.
• Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation.
• An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.

And you are someone who is:

• Highly detail‑oriented, structured, and reliable in execution.
• Comfortable collaborating across disciplines, regions, and markets.
• A clear and confident communicator, with strong written and spoken English skills.
• Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.