Marknadschef

At Tetra Pak we touch millions of lives every day, ensuring better nutrition and healthier lifestyles through safe packaging and food processing solutions. Guided by our global brand promise, PROTECTS WHAT´S GOOD, we strive to make a difference by protecting food, people and our futures. To do this we need more than smart technology. We need smart people too. People like you, who wants to work with people like us.

Tetra Pak is looking for a Marketing Manager responsible for driving Marketing activities within North Europe, with focus on Nordic markets. In this role, you will be leading our business intelligence work and projects and work with customers to further drive Tetra Pak’s business by deploying marketing services programme as suitable per customer. Your key stakeholders will be Sales, Marketing, Business Intelligence, Sustainability and Communication as well as Marketing Directors and Marketing Managers of customers. In this position you will have functional responsibility but not any direct reports.

The position is based in Lund, Sweden, and reports to the Marketing Director Market North Europe. Travelling for this role amounts to approximatively 25%.

What you will do

• Be the lead person on Business intelligence. Analysing data and formulate recommendations as well as define future intelligence requirements for the North Europe markets in liaison with Manager and Cluster Business Intelligence. Sparring partner for the local marketing managers on data and research. Drive and support research projects as needed, both quantitative and qualitative.
• Participating in development of the Market Business Plan based on analysis of the markets covering the entire value chain in identified priority categories.
• Participating in identifying market growth opportunities aligned with the strategy and prioritized growth initiatives, deploying, and executing value-driven activities.
• Identifying new product requirements based on value chain needs in key categories. Champion these requirements with the team and the cluster product organisation.
• Prepare and drive customer meetings related to marketing.
• Working closely with customers and key account teams to secure alignment and deliver best customer value, e.g., delivering marketing services for key customers. Analysing and using research data with customers. Apply market and business intelligence to company opportunities, drive sustainability and portfolio discussions proactively
• Managing Market Promotional Investment for marketing activities spend and follow up and control in accordance with rules and processes.
• Drive and ensure a strong marketing relationship with Sales and Business Development team to ensure that the prioritized strategic growth initiative is supported from a marketing perspective with insights and value-driven activation accordingly.
• Participating and leading specific cross-border & cross-team projects and meetings within North Europe.

Who you are

To be successful in this position, you need to have at least 8 years of BTB and/or BTC Marketing experience, preferably gained as a category or product manager within an international company where sustainability is a key driver. Experience in working with data and research, i.e., retail tracking data and qualitative & quantitative research, as well as experience in setting up briefs/ questionnaires and being a sounding board to others in the area. As this is a role that requires strong collaboration across the organisation, experience in a matriceal set-up is a big plus. You have professional skills in business intelligence, cross-portfolio, marketing communication, category management, understand the importance of using digital going forward.

As a person, you are dynamic, structured, and have a creative mind. You are a self-driven person that looks for opportunities and naturally brings good energy to the teams and people you work with. You understand the importance of strategic work and take ownership of valuable tactical execution of projects as well as you like to work with customers. You have strong communication skills, equally adaptable in written/verbal communication and presentation situations, engaging people at all levels in a natural and collaborative way. You demonstrate strong strength in analysing data and formulating easy understandable and actionable recommendations. With your strong business understanding, you can make numbers meaningful in the context of the wider business. Your project management skills can help you to effectively support the organisation in achieving business targets.

We believe you have:

• University/college degree or equivalent qualification in Marketing.
• Experience within B2B and B2C marketing, while understanding of the FMCG marketing principles counts as a big plus.
• Fully fluent in English, both written and spoken.
• Computer skills on a high level in Excel, PowerPoint and Power BI as well as Retail tracking data.
• Availability to visit customers, so driving licence is required.

We offer you

• Variety of exciting challenges with ample opportunities for development and training in a truly global landscape
• Culture that pioneers spirit of innovation where our engineering genius drives visible result
• Equal opportunity employment experience that values difference and diversity
• Market competitive compensation and benefits with flexible working arrangements

Apply now!

If you are inspired to share our responsibility of protecting food to protecting the planet, apply through our careers page on https://jobs.tetrapak.com/.

This job posting expires on 2021-03-14

To know more about the position contact Berit Hoffmann +4523212416

Questions about your application contact Christina Klemedtson at +46 46 36 2231

For trade union information contact Sveriges Ingenjörer Lars Haraldsson at +46 46 36 2533 and Unionen Lisbeth Larsson +46 46 36 2320